3 Surprising SEO Writing Tips For Beginners - Blog 101

Does SEO (Search Engine Optimisation) seem like a dark art? This three-letter acronym can be confusing and conflicting - but it really matters if you want your blog to be read by your target audience.

You can dramatically increase your blog's search engine rankings by including a few simple SEO writing tips for beginners.
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And, in today's post, I'm going to show you three really easy ways to boost your site's SEO and improve your writing skills.
Here they are:

1. Size Matters

Quality or quantity? When it comes to SEO, both matter.

You need to write long posts. Google and other such search engines reward sites where browsers spend time on a page and don't click away within a few seconds. This indicates that the page contains quality content that's useful to readers.

Try to aim for posts around the 500-word range. If you're feeling particularly ambitious, write a longer post. But don't ramble on - try to hit the balance between length and engaging your readers to keep reading.
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In other words, aim for quality and quantity in every post.

​2. Bucket Brigades

OK, that last point is easier said than done.

How do you make sure your readers want to get to the end of your post?
I regularly use a copywriting technique called "bucket brigades" to help direct readers and keep them on my page. It's one of the simplest SEO writing tips out there.
Bucket brigades are short sentences, which usually end in a colon or a question mark. Here are some examples:

• Look:
• Here's the deal:
• Why?
• What's the point?
• Want to know the best/worst part?
• It gets better/worse:
• Bottom line?

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Feel free to make up your own too. It's all about driving your reader further into your post by piquing their interest in the next chunk of text.

3. Structure Your Post

There are plenty of ways to structure your post to draw your readers in. This post from Yoast is a great read if you want some more in-depth information on writing techniques to keep readers reading.

The APP copywriting technique is a good place to start and will help you to write better introductions to your blog post. 

Here's what it means:

Agree: show your reader that you understand their problem. Once you've got them nodding in agreement, move onto:

Promise: give your readers a peek into the solution to their problem.

Preview: finally, give them a sneak peek into what you're going to tell them.

Here's an example (that you may recognise):

Agree:

Does SEO (Search Engine Optimisation) seem like a dark art? This three-letter acronym can be confusing and conflicting - but it really matters if you want your blog to be read by your target audience.

Promise: 

You can dramatically increase your blog's search engine rankings by including a few simple SEO writing tips for beginners.

Preview:

And, in today's post, I'm going to show you three really easy ways to boost your site's SEO and improve your writing skills.

Now it's your turn.
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Try and put these simple three SEO writing tips for beginners into practice and see if your site's search engine rankings improve.

It's just the start.
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If you'd like more advice on writing SEO-focused content, send me an email: gemma@geditorial.com.